Success in business is contingent on the ability of following the trends that are there and anticipating the ones that will come. Over the last few years, there has been a surge in social media use by business; both large and small. Businesses have set up social media accounts that are geared towards raising the profile of the business and also attract new customers as well.
It is important that new businesses follow the trends that are out there currently. This article highlights what you need to know in order to stay competitive in this vastly expanding social media space.
1. Be where your customers are in social media
If you are to get new customers your business, it is important that you embark on searching for them. You should know your demographic very well and go for it. Most people spread themselves thin fleeting out and about trying to get customers. Save yourself the trouble with a targeted search. Once you find them, then communicate with them from there.
2. Keep on networking
Building new networks is very exhausting. A lot of people that start along this path give up along the way because of how hard it is. Don’t be among them. Instead, keep grinding. It will pay off one day in the future, just never stop.
3. Twitter is very great tool for market research
If you want to have a test run, for your product, then Twitter will enable you get the word out there quickly. You have to use hashtags that will get you trending and keep you on everyone’s screens. This will get people talking and generate interest in your product.
4. Master your mind and stay positive
Businesses that have made it know the value of grinding. It is not always easy being the new kid on the block but persistence and patience have their own reward in success. There has been growing emphasis on positive thinking as a way of combating lethargy and staving off depression. Much as most people would like to make the distinction between professional and personal life, they affect each other and hence a balance must be kept for sanity to prevail.
5. A fit employee is a happy employee
People spend most of their adult lives working. Some people tend to go overboard with work and let go of other aspects of their lives. This has a detrimental impact on the health of people with rising cases of sick days and lifestyle related complications. Nowadays, there is growing emphasis on fitness at the work place with workers encouraged to take steps to control their health and fitness.
6. A personal touch will dazzle your customer
With the growing trend of businesses embracing technology, more and more distance has been put between people in the business establishment. There is a sense of impersonality in business and this tends to alienate clients from their service providers. It is important that business make their customers feel special, to this end a personal touch will suffice. Send them an handwritten note showing your appreciation for their commitment.
7. Sharing is caring
Social media is just about promoting yourself or making yourself look better in the eyes of your customers. It is more about the concept of sharing information in that that you can share more than just about yourself and your business_ it is about sharing useful information with them as well. Since you know the demographic, finding useful information to share with them is relatively easy.
8. Stand on the vanguard of sharing ideas for your PR
It is important that you forge relationships with your local publications so that you can increase your presence to your public. Have a feel for the stories that journalists in your area have and give them exactly what they want. You will get the publicity and it is a win-win for everyone.
9. Use the referral system
It is important that you have systems in place that will ensure that your business gets a referral. Above all, your business should have impeccable service deliver standards that will have people talking.
10. Use mentors as a benchmark
Today, people are gravitating towards mentors as way of getting ideas that work on the table. Since mentors have done what you are doing before, they will share valuable insights that will enable you steer your business in the right direction. Plus mentors are a great personal benchmark for business owners as well.