Communication is important to business because it enables one to articulate their desires and emotions and get feedback in the process. When you have a business, you have to communicate with your various publics: employees, suppliers, the media and so on. Hence, it is incumbent on you to cultivate a set of skills that enable you to communicate in a professional manner.
When people talk about a business communication, they are referring to communication that is clear and concise. Most people that fail in this arena commit the cardinal sins of being ambiguous and verbose.
If you are to succeed in getting your ideas out there, then simple and clear communication is the way to go.
In business communication, there are various tools that you will use to get your message across to your publics. These tools can be classified in terms of internal and external tools. The internal tools include memos, letters and notices. The external tools are news releases and other.
With business communication, the landscape is evolving very quickly. Today, people are more paperless than they were at the dawn of the internet. In fact the trend has been such that there are a lot of people who have adopted social media as tool to articulate their positions on various issues. In essence, this new technology has change the way businesses communicate.
New businesses that find it hard to adapt to the new changes in the communication landscape often fail within a few months to a few years after their conception. This underscores the need for quick adoption of effective communication practices. This article explores the tips one can employ to ensure that they articulate their positions on issues more effectively.
1. Simple and short sentences are the best to getting your points
The ability to summarize a complex situation in a few, comprehensive words is invaluable to the success of any business. Remember: in business communication time is very important. A lot of people subscribe to the maxim, ‘time is money’ and they don’t want to spend it figuring out what it is you are trying to say. In essence, just keep it simple and succinct.
2. Concise communication
It is important that you get to the point quickly. The headline should summarize what you want to talk about. People pour over very many papers and it is doesn’t help your case when you have a loaded headline on your memo. Therefore, get to the point very fast with the headline and the lead as people will skim through it.
3. Don’t use apostrophes for plural
There has been a growing trend of people using apostrophes to denote plural. This is wrong. Apostrophes are reserved for contractions or possession. If there is a plural noun, forget the apostrophe and use the right grammar in that situation. Meaning gets lost when you do.
4. There is clear distinction between “then” and “than”
In a hurry to complete their assignment, most people tend to substitute then with than and vice versa. These cannot be used interchangeably. Then is used for time and sequence. Than, on the other hand, is used for comparison.
5. Use simple words
Most people tend use jargon in their communication either in an attempt to sound smarter than the next guy, or they assume that the person they are talking to understands them. Use simple words, they communicate the essential information much better.
6. Forget buzzword
Much as you would like people to buy what you are selling, buzzwords in business communications simply don’t work. Encourage don’t incentivize.
7. Capitalize the words that need it
Most people tend to write from a stream of consciousness and often forget to capitalize certain words. It is important that you go over your work and correct this. Well punctuated work gives your work an air of professionalism and a keen awareness to the little details that matter.
8. Don write lengthy emails
When you have long emails, the meaning and importance of the email gets lost along the way. It is important that you keep it short and sweet sticking the rules of emailing: they are always have a subject line that highlight the core reason for the email.
It is absolutely vital that when you embark on writing for business, you stick to the rules of business communication. As was mentioned before, you have an air of professionalism about you when you do.